In recent years, Yarraville has reconfirmed its status as an elite suburb on the doorstep of the Melbourne CBD. This boutique suburb, with a population of approximately 13,000 residents, has attracted a diverse mix of professional couples, young families and wealthy migrants that blend perfectly with the original residents.

With a village vibe that captures the best parts of Fitzroy, South Yarra and Richmond, but with the relaxed pace of a country town – Yarraville boasts a lifestyle that is uniquely Melbourne. Some of Melbourne’s finest cafes, most charming streets and wide open spaces can all be found in this inner city location.

The opportunity at hand is to draw from the brand and pedigree of the Yarraville area, whilst creating something completely new, given the enormous area that the site presents.